You’ve probably seen it on your personal feed: Instagram ads promising $10,000 per month or people who talk about themselves constantly on LinkedIn. The traditional influencer. These are all examples of marketing that encourages self-promotion. While they aren’t always pleasant they are effective when executed properly.

Self-promotion can be important because it can increase awareness of your skills and abilities. This could lead to opportunities to help you grow your career or change careers. It also allows you to communicate your achievements to others, whose help could be needed in the future. You risk being ostracized and missing out on opportunities if you don’t have it.

It can be difficult to master self-promotion since it is often hard to know when it’s not enough, or if you are being viewed as a bragging braggart. Numerous studies have revealed that bragging can make others feel envious and irritated and can cause negative performance reviews.

Self-promotion that is constructive on the other it is about demonstrating your unique value proposition to the people who are around you. It is about showing others what you do best and why you’re the best at it and how you will solve their issues. This can be a difficult job for many, especially those who suffer from impostor’s syndrome or aren’t comfortable sharing their achievements. However, gaining proficiency in the art of self-promotion can bring more opportunities and a longer-lasting career in the workplace.